Low-cost cell phones pay off
Amidst research on the transformative effects of mobile phones on developing communities, companies in emerging markets are adding hundreds of millions of customers a year. From Nokia's third quarter earnings report:
Sales of [cell phones] rose 45.1 percent, to 19.3 million devices, in Africa and the Middle East, while rising 37 percent in China, to 18.9 million, and 41.1 percent in the rest of the Asia-Pacific region, to 29.5 million.
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Owing to the dynamism of the market today,research & innovation has been the main pillar of success.Companies are now concentrating more on market creation rather than market sharing.By manufacturing cheap phones its no doubt that Nokia has created its own market & the benefits are evident.This is a 'survival for the fastest' era & those firms which are still rigid & slow to adopt to change are headed for extinction.
Posted by: wanjue | Oct 24, 2007 7:51:20 AM