Blueprint for the future firm?

Time for crystal ball-gazing from the think-tank Tomorrow's Company. Today sees the launch of a new report "Tomorrow's global company: challenges and choices" looking at the challenges for global business, conditions for future success, and the implications for current strategy. The report is the culmination of a long inquiry - a process documented on this blog last year - including high level corporate participation from the likes of Ford, BP, Infosys and McKinsey. Such a roll call certainly helps lend credibility to their core case for sustainable business practices designed to be palatable to business audiences. This is based on the authors' belief that

the market will reward those who set and explain long-term goals in building sustainable businesses of lasting benefit to society.