Water for $20 billion

The brand new report The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid quantifies the BOP market for water—3.96 billion people paying an estimated $20 billion annually.

This market is strongly segmented with the poorest - annual income below $1500 - footing over 50 percent of the BOP water bill in Burkina Faso, Cote d’Ivoire, Nigeria, Pakistan, Tajikistan and Uganda. In Nigeria, 22 million of lowest-income households spend $444 million.