RED campaign launched

The RED campaign was launched today in London by Bono, with the help of Scarlett Johannson and Elle McPherson. The RED campaign includes an American Express credit card that gives 1% of all purchases to the Global Fund to Fight AIDS, Tuberculosis and Malaria as well as specially designed products from Georgio Armani, Converse, the Gap, and others.

That's Celina Schocken, who also has a witty response to Bagwhati’s recent letter to Bono:

The good news, Dr. Bagwhati, is that you don't have to supersize those fries. Enjoy Maxim’s, and put it on your RED card.

Update: the RED blog.