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March 02, 2006

Google AdSense pro-poor?

Developing country entrepreneurs are capitalizing on the power of Google:

For Agarwal, Adsense earnings now account for 90 percent of his income, about $1,500 a month. “Adsense has changed my life,” he says. “I can afford things that I was not able to before. I am planning to buy a new car. I can save for my future.”

Since its launch in 2003, Adsense has revolutionized Web publishing in the developing world, turning blogs and personal sites into profitable enterprises. Mohamed Sallam, from Cairo, nets about $500 a month from ads on his Web site, a forum dedicated to discussions of Islam. In New Delhi, Jayant Gandhi uses Adsense to earn about $1,000 a month—the same amount he once took home working as a software engineer—from a Web site that offers free computer help.

Idea: what if AdSense let you donate your revenues to some sort of development fund (perhaps those sponsored by Google.org) or directly to entrepreneurs? A form of p2p microgrants. Another idea might be sponsored microgrant tip-jars on sites? The same would work with Amazon or PayPal.

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Listed below are links to weblogs that reference Google AdSense pro-poor?:

» Adsense in Rajasthan from felixsalmon.com
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» Is Adsense Helping the Poor? from iSift.com
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Comments

Some bloggers are doing this. For example, Fred Wilson, a VC in New York, gives all revenue from Adsense to the Grameen Foundation.

See here:
http://avc.blogs.com/a_vc/2004/03/contextual_targ.html


Here is the original article...

http://www.csmonitor.com/2006/0329/p13s02-stct.html
Google's hidden payroll

about Jayant Kumar Gandhi who runs computer help website http://nibbleguru.com and also mentions Deepesh Agarwal who owns a tiny cybercafe in Rajasthan


I suppose that sounds like fun, but from a development perspective it's a lot better that small websites in the developing countries are making profit with their own work rather then living off aid...


Well, I must say google adsense are a great source for making a big amount of money staying home with your kids. It can help your living but what you need is a knowledge about how to market your blog/website.


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