Get paid to walk to work

If you work at Mazda (yes, the CAR company) and walk to work you can receive an ‘eco-walk commutation allowance.’

Mazda Motor Corp. is recommending its employees walk to the office, rather than drive, to improve their health and protect the environment… the [$12 per month] allowance will be given to any Mazda employees who live more than two kilometers (1.24 miles) from the office and walk more than four kilometers (2.48 miles) in round trips at least 15 days a month.

Will twelve dollars be enough of an incentive? And how many people will take a bus to two miles from the plant, walking in the rest of the way?