Civil society organizations and blogging

ODI has published a handbook with communication tools, specifically geared towards civil society organizations. On "why to blog" they say:

• A blog can extend an institution’s influence by attracting development policymakers and practitioners to engage in a way that is more interactive than websites and e-mail;
• Blogs can create a forum for expert commentary and analysis on burning development policy issues;
• Easy-to-read, incisive informal writing can demystify jargon, cut straight to the chase and make the case for important policy issues that are not in the spotlight;
• The feedback loops created by the blog could lead to new audiences and collaboration opportunities.

Needless to say, we agree.