Rapping (and singing) for privatization

In late 2002, Tanzania was looking to privatize major companies affecting many people. People needed to understand in detail the benefits of these privatizations. The Government turned to a popular rapper and Maasai warrior.

Listen to Mr. Ebbo’s rap (.wmv), or learn more about the project. [Great chorus and dance moves included. I am a big fan of 'the train.']. If you’re not a huge rap fan, Captain Komba was also recruited to record the pop-single ‘Ubinafsishaj’, or ‘Privatization.’ (.mp3 or .wmv).

Here are more examples of innovative communications and outreach strategies.

Warning: Mr. Ebb's rap may get stuck in your head for the rest of the day. Good times!