A responsible profit from malaria

Following up on Tim's Milton Friedman post:

“Business is for profit, and profit is for a purpose,” [Frandsen] says. “This makes business sustainable and profit responsible.” …The crucial thing to remember, he adds, is that profit is a key tool but not the ultimate goal. “We are business people, but this is not capitalism in its purest form. The profit is for a purpose.”

This from today’s Financial Times profile of Mikkel Frandsen – who produces WHO-approved anti-malarial bed nets and emergency sheeting. He stands to make a small fortune from his nets now that Jeffrey Sachs and the MDGs have made his product the front line weapon against Africa’s largest killer.